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# Optiweigh

Making Livestock Management Better

## Sitemaps

- [XML Sitemap](https://www.optiweigh.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [UPGRADE: Coming soon ... Mob Management in the Optiweigh App & Portal](https://www.optiweigh.com.au/upgrade-coming-soon-mob-management-in-the-optiweigh-app-portal/) - Optiweigh is launching improved mob management to make weighing sessions easier and unlock mob-based analysis. Users can create, edit, retire and manage mobs, with historical animal data retained across mob changes. The system supports reporting by mob or session and yard weights, with further improvements planned based on your feedback and needs. This post is
- [CWFS Field Day: Condo Ag Station, Sept 8 from 8am](https://www.optiweigh.com.au/cwfs-field-day-condo-ag-station-sept-8-from-8am/) - See you at the Ag Station at Condobolin on Sept 8 for the CWFS Spring Field Day. We’re looking forward to field walks with Prof Terry Rose (SCU) on Plant Diversity for Drought Resilience, Wendy Gill (Achieve Ag) reporting on the Long-term Lucerne Trial and CSIRO’s Riskwi$e N Banking with the CWFS crew.There’s also updates
- [It's August, it's wet - that must mean AgQuip is just around the corner](https://www.optiweigh.com.au/its-august-its-wet-that-must-mean-agquip-is-just-around-the-corner/) - The annual ag sector pilgrimage to Gunnedah (NSW) is just around the corner, we’ll see you there, Site K|22a. Hopefully it’s a bit drier this year but judging by today, maybe not …AgQuip August 18-20, 2026Black Jack Road, Gunnedah 8.30am-4.30pm Tues/Wed, 8.30am-4pm Thurs
- [FBA SmartAg Forum: Blackwater 25/8 and Theodore 26/8 with FBA, CQU, Halter, Drones + More](https://www.optiweigh.com.au/fba-smartag-forum-blackwater-25-8-and-theodore-26-8-with-fba-cqu-halter-drones-more/) - Alongside Fitzroy Basin Association (FBA), CQ Uni, Remote Ag Drones, and Halter, we’re headed to Blackwater (Aug 25) and Theodore (Aug 26) for the upcoming FBA SmartAg Forums.We’ll talk you through how producers are hitting sell weight sooner with less yarding, and give you an update on how producers are using virtual fencing hand in
- [FARMX: Deloraine Showgrounds (TAS), August 20 from 8am](https://www.optiweigh.com.au/farmx-deloraine-showgrounds-tas-august-20-from-8am/) - We’re heading to Deloraine for FarmX 2026, our favourite Tassie ag conference. Alex is on the program, and will be talking about how in-paddock weighing and real-time weight data can impact productivity.In line with this year’s theme ‘Sustainability & Innovation Across Every Acre’ he’ll focus on a bunch of new case studies from producers who
- [FIELD DAY: Coota Park Blue-E  Field Day, Woodstock (NSW), August 5 from 10am](https://www.optiweigh.com.au/field-day-coota-park-blue-e-field-day-woodstock-nsw-august-5-from-10am/) - Last year's Field Day was a cracker and we're looking forward to being at Coota Park for their Blue-E Field Day on August 5. The speaker lineup includes: Richard Parkes (Local Land Services) — The cost of grass: Graze it or lose it… or not? James Knight (The Sisters Pastoral) — Virtual Fencing: 500 collars
- [FIELD DAY: SHEEPVENTION 2026, Hamilton Showgrounds (VIC), August 2-3](https://www.optiweigh.com.au/field-day-sheepvention-2026-hamilton-showgrounds-vic-august-2-3/) - It’s been running for more than 40 years and we’re really looking forward to hitting the road for Sheepvention 2026 at the Hamilton Showgrounds – Site 366 on Fourth Walk. We’ve just crunched a bunch of numbers here at Optiweigh, so ask us about:the average daily gain for sheep in Australia in 2026what 30+ Million weight
- [FIELD DAY: GroWQ InnoVation Expo, Longreach Showgrounds, July 29-30](https://www.optiweigh.com.au/field-day-growq-innovation-expo-longreach-showgrounds-july-29-30/) - We’re heading north for the GroWQ Innovation Expo at Longreach Showgrounds on July 29/30.Come and have a chat about in paddock weighing and how producers in western QLD are using data to drive more accurate decisions. If you’re already an Optiweigh user, come and say hi and lets have a look at your data and
- [User Insights: Worms (and a $50k production hit) …](https://www.optiweigh.com.au/sharing-insights-this-time-on-worms/) - A leading beef producer discovered weaners had lost over 20kg in just seven weeks despite appearing healthy and receiving a triple-combination drench. Optiweigh exposed a hidden parasite problem worth $50,000 in lost production, highlighting the value of continuous weight monitoring alongside expert animal health advice to detect issues before they escalate. This post is an
- [INSIGHTS: How the accuracy of Optiweigh can show weight changes throughout a day.](https://www.optiweigh.com.au/insights-how-the-accuracy-of-optiweigh-can-show-weight-changes-throughout-a-day/) - Optiweigh’s new Individual Animals report reveals significant 24-hour weight fluctuations in cattle, averaging 25kg (5%) between morning lows and afternoon peaks due to gut-fill. Despite these variations, the system’s frequent data collection ensures accurate mob averages and weight-gain tracking without disrupting normal paddock routines. Last week we introduced this new Individual Animals report on the
- [State of Origin - 2026 Decider: Last chance for 25% Discount + Limited Edition Maroon or Sky Blue!!](https://www.optiweigh.com.au/state-of-origin-2026-decider-last-chance-for-25-discount-limited-edition-maroon-or-sky-blue/) - Last chance to score a Limited Edition colour and a 25% discount on an Optiweigh if your teams wins the decider on Wednesday night. Score yourself a 25% discount, plus a limited edition maroon or sky blue Optiweigh (sheep or cattle): Be the first to enquire via the website after your team wins (https://www.optiweigh.com.au/purchasing/) in Game
- [FIELD DAY: AgTech Day at 'Echo Hills' Roma, July 22 from 7.30am](https://www.optiweigh.com.au/update-postponed-date-tbc-agtech-day-at-echo-hills-roma/) - Along with our mates at Farmbot, Agriwebb, and Agrista, we’re heading for Roma on July 22 (7.30am-2pm) for the rescheduled an Agtech Innovation Day. Morning tea and lunch provided, you just need to bring a camp chair. RSVP on the Agriwebb site.
- [FIELD DAY: Agtech Discovery Day, Narrabri (NSW), July 23 from 9am-5pm](https://www.optiweigh.com.au/field-day-agtech-discovery-day-narrabri-nsw-july-23-from-9am-5pm/) - Join us at the Agtech Discovery Day in Narrabri hosted by the Department of Primary Industries and Regional Development. The day features:Livestock Monitoring (make sure to visit the Optiweigh stand)Local Farm Visit to see livestock technology live in actionVirtual FencingDrone Mapping and SprayingSmart Siphon Systems & Farm Connectivity SolutionsWrap up the day with a social
- [FIELD DAY: Riverine Plains Mixed Farming Systems, Earlston (VIC), 15 July 9am-1.30pm](https://www.optiweigh.com.au/field-day-riverine-plains-mixed-farming-systems-earlston-vic-15-july-9am-1-30pm/) - We’re heading for the Goulburn Valley to join the crew from Riverine Plains for a mixed farming systems field day on July 15. On the Agenda is: Vetch in a Mixed Farming System: What the Trial Data Actually Shows with Alex Grant, Riverine Plains Senior Research Agronomist From Paddock to Pen: Using Body Condition and
- [State of Origin - Game 2: We're upping the ante](https://www.optiweigh.com.au/state-of-origin-game-2-were-upping-the-ante/) - Every State of Origin, if Queensland wins a game, we offer up a 25% discount and a special maroon unit for the first buyer who fronts up after the win. Mostly because we feel sorry for our Queensland supporter mates . But after Game 1 (and that superb NSW victory), we took feedback on board
- [CASE STUDY: WHEN LOOKS DECEIVE, DATA DRIVES DECISIONS](https://www.optiweigh.com.au/case-study-when-looks-deceive-data-drives-decisions/) - Can you trust in-paddock weight data? When Bendrose Station’s Optiweigh Unit showed lambs had already reached target weights, Steve McCall wasn’t convinced. A yard-weight check settled the question, revealing just how closely the real-time data matched reality and helping improve drafting and marketing decisions. WHL BENDROSE TWIZEL (NZ) OPTIWEIGH SHEEP Steve McCall, Bendrose Station, Twizel,
- [CASE STUDY: DATA DELIVERS BEFORE DAMAGE IS VISIBLE](https://www.optiweigh.com.au/case-study-data-delivers-before-damage-is-visible/) - When Woodcote’s cattle started losing weight despite abundant feed, healthy appearance and negligible worm egg counts, Optiweigh revealed a hidden parasite problem. By trusting the data and acting early, the team reversed declining performance, restored strong weight gains, and avoided a much bigger production setback. WOODCOTE PTY LTD GIPPSLAND (VIC) OPTIWEIGH CATTLE The Healthy Mob
- [CASE STUDY: WHY VIRTUAL FENCING NEEDS AN OPTIWEIGH](https://www.optiweigh.com.au/case-study-why-virtual-fencing-needs-an-optiweigh/) - How do you know when cattle need more grass, or when you’re leaving money behind in the paddock? At Many Peaks, WA producer Kent Rochester combines Optiweigh with virtual fencing to fine-tune grazing decisions in real time, balancing pasture utilisation, regrowth and weight gain to drive productivity across 3,000 cattle annually. K & M ROCHESTER
- [FIELD DAY: Weddin Landcare Group, Greenthorpe, June 11](https://www.optiweigh.com.au/field-day-weddin-landcare-group-greenthorpe-june-11/) - Thanks to Weddin Landcare, we’re heading to their Livestock Tech Field Day at Greenethorpe, on Thursday 11 June. The day will bring together producers, industry experts and technology providers to share what’s working on-farm when it comes to improving productivity and profitability.There’ll be presentations from industry representatives, including SheepMetrix, along with insights from local farmers
- [EVENT: Beef Muster '26, June 3 from 8.30am, Blayney (NSW)](https://www.optiweigh.com.au/event-beef-muster-26-june-3-from-8-30am-blayney-nsw/) - Thanks for Central Tablelands LLS, we’re heading for Beef Muster 26 at Blayney. There’s a great lineup of speakers including:Liz Pearson, Meat & Livestock AustraliaDr Paul Cusack, Australian Livestock Production SystemsSimon Quilty, Global Agri TrendsDr Kev Sullivan, Cattle Veterinary ConsultantHelen Schaefer, Central Tablelands LLSPlus a producer panel and technical panel sharing firsthand experiences, insights and discussion.For further info contact:
- [State of Origin 2026: Score a Maroon Optiweigh + 25% Discount; 'If' Qld win any games ...](https://www.optiweigh.com.au/state-of-origin-2026-score-a-maroon-optiweigh-25-discount-if-qld-win-any-games/) - It’s that time of year … again. Last year’s results cost us dearly (mostly pride). But we’re putting our NSW Blues support to one side, and looking after our Queensland supporter mates once again with a special State of Origin prize. Score a special Maroon Optiweigh this State of Origin + 25% Discount! How to Win: If
- [NZ BEEF: Hawkdun Station Case Study; $16,500 production loss nipped in the bud](https://www.optiweigh.com.au/nz-beef-hawkdun-station-case-study-16500-production-loss-nipped-in-the-bud/) - When Hawkdun Station took delivery of their Optiweigh unit last month, they didn’t have to wait long to see the value. SITUATIONThe Hawkdun team are growing out a mob of 295 R2 Angus cattle ranging from 300-500kg. Pete, who manages the Station, moved them into fresh paddock where the feed quality looked visually similar to
- [KERIN AG: Insight into tech use, the 'Grass Bank' concept, and their move into Wagyu](https://www.optiweigh.com.au/kerin-ag-insight-into-tech-use-the-grass-bank-concept-and-their-move-into-wagyu/) - Joseph Kerin, Kerin Ag, spoke recently at the WagyuEdge’26 Conference giving a fascinating insight into their business philosophies (and how they reduce risk). He spoke about how they use agtech (and what they’re using), their ‘Grass Bank’ approach, and why they made the move into Wagyu breeding. It’s worth a watch. The tech they’ve deployed
- [EVENT: North West Beef Producers Forum, May 13, Tamworth.](https://www.optiweigh.com.au/event-north-west-beef-producers-forum-may-13-tamworth/) - If you’re running cattle in North West NSW, you know the current season isn’t exactly straightforward. With shifting markets and unpredictable weather, the “wait and see” approach is getting expensive. So join us at the North West Beef Producers Forum in Tamworth on Wednesday, 13 May to hear from experts about what’s coming. The day will feature: Market
- [CASE STUDY: Data delivers before damage is visible at Woodcote (Gippsland)](https://www.optiweigh.com.au/case-study-data-delivers-before-damage-is-visible-at-woodcote-gippsland/) - In late March, Woodcote Pty Ltd’s Optiweigh data started showing a downward trend. Despite having “amazing” forage, and cattle looking visually healthy, the mob was losing weight. Traditional diagnostics weren’t showing the full picture. Visually the mob looked good, and Faecal Egg Counts (FEC) results – both pooled and individual – came back negligible.But the Optiweigh
- [Every Drought Is Different … But the Strategy Shouldn’t Be](https://www.optiweigh.com.au/every-drought-is-different-but-the-strategy-shouldnt-be/) - Drought isn’t an exception in livestock production, it’s a constant. While every season feels different, long-term success comes down to how well a system holds together in tough conditions. Managing uncertainty, making timely decisions, and using better information early are critical to maintaining consistency and performance over time. This post is an extract from CEO
- [PODCAST: Founder and CEO, Bill Mitchell, on Humans of Agriculture with OIi Le Lievre](https://www.optiweigh.com.au/podcast-founder-and-ceo-bill-mitchell-on-humans-of-agriculture-with-oii-le-lievre/) - CEO and CoFounder Bill Mitchell sat down with host Oli Le Lievre at CommBank’s Cultivate Event in the Hunter Valley to chat about AgTech, Optiweigh, and where to next. Listen to the Humans of Agriculture Podcast on SpotifyHere’s a summary of the chat: Innovation in agriculture is often discussed in high-level theories and boardrooms. But real innovation?
- [LAMBEX26: Program released, see you in Adelaide, July 7-10](https://www.optiweigh.com.au/lambex26-program-released-see-you-in-adelaide-july-7-10/) - We’re heading for LambEx, from July 7-10 at the Adelaide Convention Centre.You’ll find us at Stand 5 in the Exhibition Hall and,Bill Mitchell (CEO and CoFounder) will be talking about ‘What 1.3 million real time paddock weights can tell us about lamb growth’ in the Rapid Fire Insights Session, Thursday at 11am.Download the full program
- [FIELD DAY: NQ Dry Tropics Optiweigh Day, 'Glenalpine Station' (Bogie), April 20](https://www.optiweigh.com.au/field-day-nq-dry-tropics-optiweigh-day-mount-aberdeen-station-bowen-april-20/) - We’re heading for Bowen for an on-farm demonstration hosted by NQ Dry Tropics at ‘Glenalpine Station’, Bogie (note updated venue) on April 20.The event is designed to give beef producers a closer look at how in-paddock weighing technology can support better decision-making, reduce labour, and improve productivity. There’s a live demonstration, and you’ll here from local
- [PODCAST: Optiweigh NZ's Scott Higgins on the Rural Exchange](https://www.optiweigh.com.au/podcast-optiweigh-nzs-scott-higgins-on-the-rural-exchange/) - Our NZ man on the ground, Scott Higgins joined host Dom on the Rural Exchange podcast for a wee chat. Here’s the gist:From Tasmania to Canterbury: Bringing Optiweigh to New ZealandAfter six years farming in Tasmania, Scott Higgins has returned home to North Canterbury to lead Optiweigh’s expansion into New Zealand. With a background in
- [FIELD DAY: Smart Tools for Tough Seasons, Roughlie Hall (Roma), April 24 @ 8am](https://www.optiweigh.com.au/field-day-smart-tools-for-tough-seasons-roughlie-hall-roma-april-24-8am/) - We’re heading for Roughlie Community Centre (northwest of Roma, QLD) for a Producer Field Day on April 24 focussed on tactics to help deal with tough seasonal conditions. Mick Ryan, Optiweigh Sales and Support, will be on hand to talk about how producers are using Optiweigh Units to optimise supplementary feeding, how to pick up setbacks
- [RCS Keep In Touch (KIT) Field Day: Croote Park (Canowindra), April 30](https://www.optiweigh.com.au/rcs-keep-in-touch-kit-field-day-croote-park-canowindra-april-30/)
- [INSIGHTS: What Optiweigh Data Shows About Grazing Oats Performance](https://www.optiweigh.com.au/insights-what-optiweigh-data-shows-about-grazing-oats-performance/) - It’s that time of the year, many people are making plans for grazing oats, a key strategy for driving weight gain through winter. But a common question remains: how much value does oats actually deliver, and when does that performance occur? Author’s note: This article discusses weight gain outcomes from grazing oats crops, a very common
- [BIG TECH BIG IDEAS: Dubbo Showgrounds, March 26-27.](https://www.optiweigh.com.au/big-tech-big-ideas-dubbo-showgrounds-march-26-27/) - Big Tech. Big Ideas. brings together agtech companies, industry leaders, and producers to showcase practical technology being used in agriculture. The event focuses on: Current agtech solutions being applied on-farm Data-driven decision making in livestock and mixed enterprises Real-world outcomes from adopting technology Direct engagement with technology providers and industry experts Attendees will hear from
- [CONFERENCE: 2026 Pastures & Grazing NSW Conference; Tamworth, 28-30 July.](https://www.optiweigh.com.au/conference-2026-pastures-grazing-nsw-conference-tamworth-28-30-july/) - We’re heading to Tamworth from 28–30 July for the 2026 Pastures & Grazing NSW Conference at Wests’ Diggers Club. This year’s theme, “The Science of Pastures and Grazing,” is all about digging into the practical side of productivity. It’s a great chance to swap notes with other producers and hear from people doing the work on the
- [INSIGHT: What on earth is going on with the Optiweigh App?](https://www.optiweigh.com.au/insight-what-on-earth-is-going-on-with-the-optiweigh-app/) - All users will have noticed a significant change recently in the Optiweigh App, Data Portal, and Daily Email. Here’s a summary of where we are and where we’re headed. At the outset, please let me apologise for any situations where you feel the upgrade hasn’t really helped, or even worse, where you think it is
- [GUYRA: Livestock AgTech Field Day, March 18.](https://www.optiweigh.com.au/guyra-livestock-agtech-field-day-march-18/) - Please join us for a practical, hands-on Livestock Agtech Field Day, showcasing how technology is transforming livestock operations. Expert speaker sessions Agtech in Focus sessions Live demonstrations Connect with industry experts and Agtech suppliers (and us!). 18 March, 2026 9am – 2.30pm Guyra Showground, Guyra NSW Free event — Register now https://bit.ly/4rJ2J14 UPGRADE: Coming soon
- [UPDATE - POSTPONED DATE TBC: AgTech Day at 'Echo Hills' Roma](https://www.optiweigh.com.au/agtech-innovation-day-echo-hills-roma-march-11/) - Along with our mates at Farmbot, Agriwebb, and Agrista, we’re heading for Roma on March 11 (7.30am-2pm) for an Agtech Innovation Day. Morning tea and lunch provided, you just need to bring a camp chair. RSVP on the Agriwebb site.
- [What type of farmer is the best adopter of tech??](https://www.optiweigh.com.au/what-type-of-farmer-is-the-best-adopter-of-tech/) - Over six years, Optiweigh adoption has revealed a clear pattern: technology alone doesn’t create value … how producers use the data does. This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. Over the past 6 years, it has been
- [WALRC Livestock Matters Forum: The Next Chapter for Sheep Producers; Mar 18 at Coyrecup](https://www.optiweigh.com.au/walrc-livestock-matters-forum-the-next-chapter-for-sheep-producers-mar-18-at-coyrecup/) - “The sheep industry isn’t standing still. Markets are shifting. Input costs are volatile. Consumer expectations are rising. For sheep meat producers, the question isn’t whether things are changing, it’s how to respond in a way that protects margin and builds resilience.” That’s the focus of this year’s WALRC Livestock Matters Forum. The day kicks off
- [CENTRAL DISTRICTS FIELD DAYS: May 19-21, Site H13, See you There](https://www.optiweigh.com.au/central-districts-field-day-may-19-21-site-h13-see-you-there/) - The Optiweigh Team is headed for Feilding from March 19-21 for Central Districts Field Days. We’ll be at Site H13 (between our mates at Halter and Bridgestone NZ). See map here.CEO and Co-Founder, Bill Mitchell, along with NZ Rep Scott Higgins, will be on hand to talk about why being able to monitor stock in
- [INSIGHT: It's AgTech Week '26; Here's what's exciting us at Optiweigh](https://www.optiweigh.com.au/insight-its-agtech-week-26-heres-whats-exciting-us-at-optiweigh/) - Evoke Ag is on in Melbourne this week. It’s an event where all the emerging AgTech companies, investors, and advisors, gather to ponder the future of the industry. So, it seemed like a suitable time to make a few comments about AgTech … This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly
- [METHANE & CO2 RELIABLE INDICATORS OF METABOLISM + FEED EFFICIENCY](https://www.optiweigh.com.au/methane-co2-reliable-indicators-of-metabolism-feed-efficiency/) - Work from our colleagues at Agscent and US-based researchers suggests that the beef industry can increase productivity and limit climate impacts with a new suite of tools and data collected in the paddock. Dr Troy Rowan, a geneticist at the University of Tennessee, is working in genomics and measurement technology to better understand food efficiency
- [ANGUS FEEDLOT + CARCASE TRIAL: Hosted by Teys Australia and powered by Optiweigh](https://www.optiweigh.com.au/angus-feedlot-carcase-trial-hosted-by-teys-australia-and-powered-by-optiweigh/) - The Angus Feedlot & Carcase Trial, to be hosted at Teys Condamine, is a new grainfed performance competition with a structured, data-driven framework designed to give producers objective feedback on how their cattle perform in a commercial feedlot environment.Run over 140 days on feed, the trial enables direct comparison of Angus steers fed under the
- [FIELD DAYS: Corryong, Bonegilla + Benalla (VIC), Feb 17-19](https://www.optiweigh.com.au/field-days-corryong-bonegilla-benalla-vic-feb-17-19/) - We’re on the road from 17-19 February, visiting the Upper Murray for a bunch of producer field days. If you’re attending one of the days, we’ll see you there. If not, and you’re close by and you’d like us to drop in and talk about getting the most our of your Optiweigh (or how people
- [The methane freight train’s a comin’ ...](https://www.optiweigh.com.au/the-methane-freight-trains-a-comin/) - The methane freight train is rolling, and Australian producers are at the forefront. In his latest newsletter, Bill explores how emissions reporting will shape the future of livestock production, the challenges for producers, and why data-driven insights are more critical than ever. This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh
- [What AI says about the benefits of evidence-based decision making in ag](https://www.optiweigh.com.au/what-ai-says-about-the-benefits-of-evidence-based-decision-making-in-ag/) - We asked ChatGPT, from the perspective of livestock management expert, why evidence-based decision making supported by real-data is important. The Case for Evidence-Based Decision Making in Modern Livestock SystemsFor generations, livestock management has relied heavily on experience, visual assessment and instinct. These skills remain valuable, but increasing input costs, tighter margins and greater production variability
- [Producer Profile: The Sisters Pastoral Co; data driven commercial Angus breeders](https://www.optiweigh.com.au/producer-profile-the-sisters-pastoral-co-data-driven-commercial-angus-breeders/) - At The Sisters Pastoral Co in Southwest Victoria, data drives every decision. James Knight shares how this commercial Angus operation uses real-time insights to benchmark genetics, manage growth, and optimise herd performance. James & Georgie Knight, The Sisters Pastoral Co (VIC) The Sisters Pastoral Co operates a 2,200-hectare, pasture-based commercial Angus breeding enterprise in South West
- [INSIGHT: Using data in the war on worms](https://www.optiweigh.com.au/insight-using-data-in-the-war-on-worms/) - This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. When I grew up on our sheep farm in the 1970s, worm resistance to drenches was just starting to become an issue. Fast forward to the 1990s when Jacqui and
- [CASE STUDY: Feedlot Sheep, Southern NSW - Martin Long, Maryborough (VIC)](https://www.optiweigh.com.au/case-study-feedlot-sheep-southern-nsw-martin-long-maryborough-vic/) - Livestock Table PRODUCER MARTIN LONG, S&K FARMS, MARYBOROUGH (VIC)* REGION LODDON MALEE STOCK 520 FIRST CROSS LAMBS VIEW WEIGHT OVER TIME (WEB) PERIOD APR–JUNE 2025 MODEL FEEDLOT ATTRACTANT SALT SUMMARY 60 DAY ADWG CHART FOR A MOB OF 500+ FIRST CROSS LAMBS IN A FEEDLOT SITUATION. INITIAL RATION WAS BARLEY + AIM CONVERTER SHEEP 50
- [LISTEN: Head Shepherd Podcast, WA Producer Bevan Ravenhill on growing more grass and turning it into profit](https://www.optiweigh.com.au/listen-head-shepherd-podcast-wa-producer-bevan-ravenhill-on-growing-more-grass-and-turning-it-into-profit/) - On the Head Shepherd Podcast, hosted by NextGenAgri’s Mark Ferguson, WA producer Bevan Ravenhill talks about what he’s doing to improve performance and where his focus sits to create efficiencies on farm. It’s a great listen and worth whacking on the next time you’re in the car or on the tractor for an hour.From about
- [FIELD DAY: King Island Perennial Pastures + Ag Tech; Nov 28, 7.30am-12pm](https://www.optiweigh.com.au/field-day-king-island-perennial-pastures-ag-tech-nov-28-7-30am-12pm/) - Alex from Optiweigh’s Sales and Support Team is on the road and joining the crew at Agriculture King Island (AGKI) for the Perennial Pastures and Livestock Agtech Field Day on Friday November 28 from 7.30am. This will be a great opportunity for producers to see how Optiweigh is being used on Kangaroo Island to improve
- [INSIGHT: A $22,000 lesson on why I should practice what I preach.](https://www.optiweigh.com.au/insight-a-22000-lesson-on-why-i-should-practice-what-i-preach/) - This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. From the laneway at 60 km/h, everything looked perfect. The grass was green. The cattle full, fat, and happy. Jacqui and I were feeling pretty pleased with ourselves.Everything looked good
- [INSIGHT: Do you ever feel like you’re not getting all you could out of your Optiweigh data?](https://www.optiweigh.com.au/insight-do-you-ever-feel-like-youre-not-getting-all-you-could-out-of-your-optiweigh-data/) - This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. I’m just heading home from New Zealand, where I’ve been setting up our office and delivering a few units. I love delivering units, but as our business has grown, it
- [INSIGHT: Getting the Balance Right - Pasture Utilisation and Weight Gain](https://www.optiweigh.com.au/insight-getting-the-balance-right-pasture-utilisation-and-weight-gain/) - This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. Last week Jacqui and I were in New Zealand setting up our new Optiweigh office (big news — from January we’ll have our own person on the ground there). And while talking
- [LLS Field Day: Confinement Feeding and Livestock Tech (Dec 10, Tamworth)](https://www.optiweigh.com.au/lls-field-day-confinement-feeding-and-livestock-tech-dec-10-tamworth/) - North West Local Land Services are hosting a Confinement Feeding and Livestock Tech Q&A Day in Tamworth, bringing together producers and industry to share practical knowledge and real-world experiences.This event will feature sessions on:Confinement feeding — from design, layout, and construction to operations, diet selection, and daily management.Livestock Ag technology — insights into how technology
- [WEBINAR: Optiweigh's Bill Mitchell on Mobble’s November AgTech webinar](https://www.optiweigh.com.au/webinar-optiweighs-bill-mitchell-on-mobbles-november-agtech-webinar/) - Bill will be joining Mobble’s November AgTech webinar to show how we help cattle producers make better, faster decisions. He’ll be talking with Mobble’s Melanie Brown and give a live demo, practical tips, and updates on new features.Tuesday, 11 Nov – 1pm AEDT / 3pm NZDT andMonday, 10 Nov – 7pm MST / 8pm CTRegister
- [Cattle Connect 2025: Dalby Showgrounds Nov 11+12, see you there!](https://www.optiweigh.com.au/cattle-connect-2025-dalby-showgrounds-nov-1112-see-you-there/) - If you headed for Cattle Connect on November 11&12, we’ll see you there. Come and have a chat about Optiweigh, get the low down on upgrades we’ve made to the data portal to give producers better access to data, and talk about how a unit can fit into your beef operation (and help you better
- [Join us IN THE UK for the Profit from Pasture Roadshow - Nov 17-20](https://www.optiweigh.com.au/join-us-in-the-uk-for-the-profit-from-pasture-roadshow-nov-17-20/) - We all know the best profits start in the paddock. That’s why we’re hitting the road this November with the Profit from Pasture Roadshow — four days of practical, on-farm events built around one goal: helping livestock producers get more from grass.Come along and see the gear in action, hear from farmers who are doing
- [Unlocking productivity gains: evolving from "What" they weigh to “Why" and "How"](https://www.optiweigh.com.au/unlocking-productivity-gains-evolving-from-what-they-weigh-to-why-and-how/) - This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. When we built our first Optiweigh (that’s it above, the first ever version we built!) all we wanted to do was avoid having to bring the animals into yard to
- [Producer Profile: Charlie Arnott (Boorowa NSW)](https://www.optiweigh.com.au/producer-profile-charlie-arnott-boorowa-nsw/) - At the back end of winter 2025, we were lucky to spend a bit of time with Charlie Arnott at his property ‘Hanaminno’, outside Boorowa NSW. He’s a regenerative farming advocate (podcast here), speaker and educator. He’s been using an Optiweigh Cattle for a couple of years and, based on that experience, purchased a sheep Unit
- [POSTPONED - Boosting productivity and sustainability in livestock systems: VIC Workshops Bullioh (29/9) + Oxley (30/9)](https://www.optiweigh.com.au/boosting-productivity-and-sustainability-in-livestock-systems-vic-workshops-bullioh-29-9-oxley-30-9/) - NEW DETAILS TO COME.Bullioh Farm Productivity and Optiweigh Workshop (download flyer)Date & Time: Monday 29 September 2025, 10am–3pmLocation: Bullioh CFA ShedPresenter: Cam NicholsonTopics:Unlocking profitable productivity gainsLinking carbon and productivityMaking the most of on-farm resourcesTechnology-driven decision makingEffective herd management for resource efficiencyBookings: Register hereContact: Lachlan Campbell – 0400 852 482 | lachlan.campbell@necma.vic.gov.auSupport: Delivered with funding from
- [INSIGHT: Continuing the conversation about shrink and weighing accuracy …](https://www.optiweigh.com.au/insight-continuing-the-conversation-about-shrink-and-weighing-accuracy/) - This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. Our musings from last time have prompted a bit of reaction and we’ve also been running a survey on shrinkage. So this week I’m going to continue the theme and
- [AgTech Driving Performance at Hopewood: A Case Study (Via The Land)](https://www.optiweigh.com.au/agtech-driving-performance-at-hopewood-a-case-study-via-the-land/) - If you’re a subscriber to The Land, have a read of the profile Simon Chamberlain has written on Dennis Rush who runs Hopewood, near Texas, NSW. It’s a great look at how he’s using agtech to transform his livestock management and trading outcomes across the operation involving 4,500 ewes and an Angus breeding herd of
- [Are worms eating your profits?](https://www.optiweigh.com.au/worms_eating_profits/) - Are worms eating your profits??? We had such an interesting phone call with Jamie Wright today we couldn’t wait to share it!!! Jamie and Tracy run cows and steers at Wongwibinda, east of Armidale. It is a truly beautiful spot and with mild, moist summers it is a great spot to grow grass and put
- [Why the Same Cow Never Weighs the Same: Questions around Accuracy and Shrink/Curfew](https://www.optiweigh.com.au/why-the-same-cow-never-weighs-the-same-questions-around-accuracy-and-shrink-curfew/) - This post is an extract from CEO and Co-Founder, Bill Mitchell’s fortnightly Optiweigh Insights email newsletter. To get a copy in your inbox, SUBSCRIBE HERE. I had a call from Harry Perrett this week that really got me thinking about this again. Harry is based near Wandoan in QLD and has been getting great results
- [Optiweigh wins 2025 “Herd Management Solution of the Year” in AgTech Breakthrough Award](https://www.optiweigh.com.au/optiweigh-wins-2025-herd-management-solution-of-the-year-in-agtech-breakthrough-award/) - We’re delighted to be announced as “Herd Management Solution of the Year” in the 5th annual AgTech Breakthrough Awards program conducted by AgTech Breakthrough, a leading market intelligence organisation that recognises the top companies, technologies and products in the global agricultural and food technology markets.We developed Optiweigh as your window into everything that’s going on
- [AGFORCE SIQ Innovation Field Days (Yelarbon & Charters Towers)](https://www.optiweigh.com.au/agforce-siq-innovation-field-days-yelarbon-amp-charters-towers/) - Mick from Optiweigh’s Sales and Support Team is back in QLD on Tuesday August 26 at Yelarbon and Thursday August 28 at Charters Towers for two AGFORCE Field Days. Details below:AGFORCE SIQ Innovation in Ag Field Day (Yelarbon)Tuesday August 26 from 12pm | ‘Bora’, 1837 Merton Road, Yelarbon | RSVP: Via EventbriteInnovation in Ag &
- [See you at Henty Field Days (Sept 23-25)](https://www.optiweigh.com.au/see-you-at-henty-field-days-sept-23-25/) - If you’re headed to the Henty Ag Machinery Field Days from September 23-25, make sure you drop into Ag Tech Alley and say hi to Alex and Mick from the Optiweigh Sales and Support Team. They’ll be on hand with cattle and sheep Optiweigh units, so if you’re interested come and have a look and
- [INSIGHT: Adopting AgTech – What sort of cow are you?](https://www.optiweigh.com.au/insight-adopting-agtech-what-sort-of-cow-are-you/) - There is a lot of this sort of thing that goes on behind the scenes at Optiweigh, ie the tech guys out in the paddock at Glenbrook (our place) with a computer and testing equipment. They enjoy getting out into the paddock … every now and then. It’s a bit of a break from sitting at their
- [Optiweigh at Coota Park Blue-E Field Day – 6 August 2025](https://www.optiweigh.com.au/optiweigh-at-coota-park-blue-e-field-day-6-august-2025/) - Founder and CEO Bill Mitchell is heading to Coota Park’s Blue-E Field Day on Wednesday 6 August (10am to 3pm), in Woodstock, NSW.This event is a good opportunity to catch up with other producers, hear from people working in different parts of the beef supply chain, and see what’s new in genetics, sustainability, production, and
- [See you at Quirindi Vet Clinic's Beef Producer Info Session – 30 July](https://www.optiweigh.com.au/see-you-at-quirindi-vet-clinics-beef-producer-info-session-30-july/) - We’re taking part in a Beef Cattle Producer Information Session hosted by Quirindi Veterinary Clinic on Tuesday, 30 July 2025 at 2PM, at the Quirindi Rugby Club.This event is aimed at producers looking for practical insights into herd management and productivity. It will include short talks from vets, animal health experts, and tech providers, followed
- [See you in Longreach for GroWQ July 30/31](https://www.optiweigh.com.au/see-you-in-longreach-for-growq-july-30-31/) - Max from the Optiweigh Sales and Support Team will be attending the 2025 Innovation Expo at the Longreach Showgrounds, held across 30–31 July 2025. This event is a practical opportunity to explore innovations that can directly impact livestock operations, with a focus on tools, technology, and farmer experience.Wednesday 30 July – Tag-Along Tour: A self-drive
- [See you at GroWQ Longreach (July 31, 2025)](https://www.optiweigh.com.au/see-you-at-growwq-longreach-july-31-2025/) - We’re heading to Longreach Showgrounds for the GroWQ Innovation Expo on July 30-31 from 8am (more info at the event site here – https://www.growq.com.au/).We’ll be driving to Roma after that, so if you’re based in the Central West or the Maranoa and you’d like Max (Sales and Support Manager) to swing by for a chat
- [INSIGHT: LESSONS FROM OPTIWEIGH USERS - PART 2 (WITH DR JILL KELLY)](https://www.optiweigh.com.au/lessons-from-optiweigh-users-part-2-with-dr-jill-kelly/) - Strewth – it’s happened to me again! This time it was Dr Jillian Kelly from Animal Health and Nutrition (AHN) Consulting. Jill has been a great supporter of ours since using Optiweigh units to help identify opportunities for her clients to lift their productivity – or more importantly, avoid situations where weight gains don’t meet expectations.She
- [INSIGHTS: Observations from a US/Canada beef industry visit](https://www.optiweigh.com.au/insights-observations-from-a-us-canada-beef-industry-visit/) - The Optiweigh team is on the road all the time but I was lucky to be able to travel through the US and Canada last week, racking up some serious KMs – approx 7500km (or 4600+ miles) – criss-crossing beef country. I was over there checking up on some of our units and getting some new
- [INSIGHTS: 6 LESSONS I LEARNT ABOUT OPTIWEIGH DATA FROM BARNEY BUNTINE](https://www.optiweigh.com.au/6-lessons-i-learnt-about-optiweigh-data-from-barney-buntine-talk-about-getting-my-arse-handed-to-me/) - Talk about getting my arse handed to me. I’ve spent a very large percentage of the past 6 years looking at cattle (and sheep) weight data and almost as much time trying to find ways to display it in a form that clearly communicates what is important.Turns out I haven’t done much of a job of it! Last weekend I had a round of golf with
- [INSIGHTS: BEYOND THE DAILY EMAIL & APP – UNLOCKING THE SECRETS IN THE DATA DETAIL](https://www.optiweigh.com.au/optiweigh-insights-beyond-the-daily-email-app-unlocking-the-secrets-in-the-data-detail/) - A quick glance at either the Optiweigh App or the daily email can usually tell you all you need to know about how your animals are performing on a daily basis. Gaining weight as expected? Great. Move on – next job. But what if the information is not what you expect to see? Or what if
- [CASE STUDY: FROM GUESSWORK TO GAINS, HOW DATA HELPED QLD PRODUCER INCREASE PROFITABILITY.](https://www.optiweigh.com.au/from-guesswork-to-gains-how-data-helped-qld-producer-increase-profitability/) - For any cattle producer, understanding how stock are performing is crucial. But what if you could move beyond just visual assessments and gut feelings? Barry O’Sullivan who runs Glenalpine Station located south-west of Bowen QLD, was able to turn observation into tangible financial benefit.Before Optiweigh, Barry, like many in the industry, relied on traditional methods to
- [CASE STUDY: Less Stress, More Data - Optiweigh Streamlines Handling and Insights](https://www.optiweigh.com.au/less-stress-more-data-optiweigh-streamlines-handling-and-insights/) - For livestock producers like Simon Hoy (pictured above) who are looking to reduce stress on their stock and gain performance data without constant yard work, Optiweigh is proving to be a game-changer. Simon’s breeding and backgrounding operation near Optiweigh’s Armidale base has found significant benefits in using Optiweigh Cattle to manage his operation more efficiently
- [CASE STUDY: Unlocking Heifer Potential - Real-Time Weight Monitoring Drives Dairy Profitability](https://www.optiweigh.com.au/unlocking-heifer-potential-real-time-weight-monitoring-drives-dairy-profitability/) - Chris Maslan from Speldon Partnership, a dairy farmer milking 600 cows, shares his experience using the Optiweigh system. Key takeaways:Early Intervention: Monitoring heifer weights allows for timely adjustments to ensure optimal growth and faster time to joining weight.Data-Driven Decisions: Optiweigh provides insights into paddock performance and the impact of different pasture species.Increased Lactation Potential: Achieving
- [INSIGHT: Attractant = the difference between a blue paddock ornament and $$$ on your bottom line.](https://www.optiweigh.com.au/attractant-the-difference-between-a-blue-paddock-ornament-and-on-your-bottom-line/) - An Optiweigh unit is a game-changer for livestock producers—when the animals are using it. Getting stock to consistently step onto the weigh platform is the secret to unlocking valuable insights, and that’s where attractants come into play. Manufactured by Agricon (and available through most rural resellers), Optiweigh Attractant has been designed specifically to maximise the
- [CASE STUDY: Accurate turnoff dates + Smarter Pasture Management - Lessons from stellar livestock (vic)](https://www.optiweigh.com.au/accurate-turnoff-dates-smarter-pasture-management-lessons-from-stellar-livestock-vic/) - Meet Julian Carroll, a livestock producer from Mudgegonga in Northeast Victoria, about 50km south of Albury Wodonga. Julian runs Stellar Livestock and also manages a commercial cattle operation with his family. He is standing in a mob of 18-month-old mixed stud and commercial heifers. After moving their steers, Julian uses Optiweigh to keep a close
- [INSIGHTS: ARE YOUR FARM SPENDING PRIORITIES IN THE RIGHT ORDER?](https://www.optiweigh.com.au/are-your-farm-spending-priorities-in-the-right-order/) - A message from Bill: When I’m evaluating a new purchase for the farm, I run through a critical checklist:Will it add to or just detract from the bottom lineWhat’s the support like, and how quickly can I get an answer to a question or find support when I need it?If it’s tech-based, will the company
- [PIP Showcase (Hillside Station, WA) Gallery](https://www.optiweigh.com.au/pilbara-showcase-hillside-station-wrap-up/) - Alex (one our our support experts) was lucky enough to be able to head to northern WA for the Pilbara Innovation Partnership Showcase at Hillside Station. By all accounts a great and a well attended event. Here’s a couple of shots of the day.
- [INSIGHTS: Droving meets technology - Optiweigh on the Great Australian Charity Cattle Drive](https://www.optiweigh.com.au/insights-droving-meets-technology-optiweigh-on-the-great-australian-charity-cattle-drive/) - Optiweigh is proud to be supporting the Great Australian Charity Drive. It is all for a great cause – the many thousands of Queenslanders who experience food insecurity and hunger every day. But it’s also a great opportunity to put modern technology alongside the age old art of droving. Along with some of our friends such
- [Case Study: 'Good nutrition, bad water' with Dr Jillian Kelly](https://www.optiweigh.com.au/case-study-good-nutrition-bad-water-with-dr-jillian-kelly/) - SUMMARY200+ heifers on a 90ha oat cropExtensive timber belt in paddock with significant cloverUsing bloat oil in troughs to manage riskFrom July weight gains began to drop coinciding with period of warmer weatherWater trough identified as cause, and once cleaned, cattle were back on trackEffective intervention and real-time monitoring of management response BackgroundA client with
- [See you at AG-Grow (Emerald) - June 25/27 2025](https://www.optiweigh.com.au/see-you-at-ag-grow-emerald-june-25-27-2025/) - Max and Mick from Optiweigh’s Sales and Support Team are on the road again next week in the Sunshine State with AG-Grow on at Emerald from June 25-27. We’ll be at stall D-13 (just around the corner from the Woolshed Bar 😉). Come and say hi and chat to the team about why an Optiweigh
- [WA Producers: We're headed your way, got time for a chat?](https://www.optiweigh.com.au/wa-producers-were-headed-your-way-got-time-for-a-chat/) - Whether you already own an Optiweigh or are still considering buying one, this is a chance to have a one-on -one chat to Alex from the Sales and Support Team. As a member of the Optiweigh team he is committed to making sure that an Optiweigh investment adds value to your livestock business. Getting together in
- [QLD PRODUCERS: We're on the road from June 8-15(ish), lets chat!](https://www.optiweigh.com.au/qld-producers-were-on-the-road-from-june-8-15ish-lets-chat/) - Mick from our Sales & Support Team is hitting the road next week, travelling through northern Queensland, past Mount Surprise, and across to Gilbert River and back. If you’re along his route and keen to chat about precision livestock management and how Optiweigh fits into your profitability mix, let us know!Whether you already own an
- [Field Day: Conway Rural Feedlot Day (30/5/25)](https://www.optiweigh.com.au/field-day-conway-rural-feedlot-day-30-5-25/) - See you at the Conway Rural Feedlot Day this Friday (30th May 2025 Conway Rural | 21 Mill Street, Canowindra)Schedule:8:30 AM – Arrival: Bacon & egg rolls, tea and coffee. Welcome and event overview9:00 AM – 10:00 AM Q&A (15 minutes) Rumen Nutrition & Confinement Feeding – Presented by Emily Johnson & Brett LittlerInsights into
- [STATE OF ORIGIN 2025: SCORE A QLD MAROON OPTIWEIGH + 20% OFF (IF QLD WIN)](https://www.optiweigh.com.au/state-of-origin-2025-score-a-qld-maroon-optiweigh-20-of-when-qld-win/) - We love our Qld mates, but we do feel sorry for you 😉 at this time of year – so here’s a State of Origin special offer just for you. If Qld wins any of the games, be the first Qlder to order via the website (https://www.optiweigh.com.au/quote/) and you’ll get a special Maroon Optiweigh Unit
- [Case Study: The Autumn Feed Gap with Dr Jillian Kelly](https://www.optiweigh.com.au/case-study-the-autumn-feed-gap-with-dr-jillian-kelly/) - SUMMARYMullaley NSW250+ Angus cattle located on northwest slopesDramatic growth rate decline identifiedConfirmation of nutritional deficiency (despite pasture bulk)Validation of expert nutritional calculations with enhanced data setEffective intervention and real-time monitoring of management response “We are lucky to have Optiweigh units in client’s paddocks and we get to closely monitor growth rates. Here at AHN, we
- [saddling up for a great cause: the Great Australian Charity Cattle Drive](https://www.optiweigh.com.au/saddling-up-for-a-great-cause-the-great-australian-charity-cattle-drive/) - We’re passionate about supporting the Australian agricultural community and giving back and we’re looking forward to supporting a truly unique and inspiring event. The Great Australian Charity Cattle Drive is an incredible opportunity and hats off to the driving force Bim Struss, Chairman of the GACCD and Director of BeefBank.It’s more than just a cattle drive; it’s
- [FIELD DAY: Shearwell & Karrawarra Producer Day, May 14 2025 (Wantabadgery)](https://www.optiweigh.com.au/field-day-shearwell-karrawarra-produer-day-may-14-2025-wantabadgery/) - We’re on our way to the Shearwell & Karrawarra Producer Day on May 14 on farm at Wantabadgery (see map here). There’s a great lineup of presenters including:Tim Armstrong – ShearwellDavid Edwards – AutomedLaura Broughton – Productive Livestock SystemsScott Franklin – Te PariPlus Max from our Sales and Support Team will be on hand to talk
- [Why in-paddock weighing gives you more gains than you might expect](https://www.optiweigh.com.au/how-optiweigh-can-improve-both-productivity-and-environmental-outcomes/) - Who would have thought that a piece of technology designed to avoid the need to bring animals to yards for weighing could also improve environmental outcomes? Really? Yes, it’s true. And to understand that we need to trace the journey taken by many Optiweigh users. There are now 800 Optiweigh units in operation. Most of
- [Heat Stress in the New England .... Seriously?](https://www.optiweigh.com.au/heat-stress-in-the-new-england-seriously/) - We are based in Armidale – and it would have to be pretty fair to say the town is not renowned for high temperatures. When it comes to livestock and temperature the focus is definitely on the impact of cold conditions in winter rather than worrying about a few hot days in summer.So with this
- [Can you afford a surprise weight gain result?](https://www.optiweigh.com.au/can-you-afford-a-surprise-weight-gain-result/) - It’s the season for oats and fodder crops in Australia, while in southern areas there are plenty of people feeding drought rations. With this in mind we thought it was time to highlight the risk of getting a bad outcome from these expensive exercises. You’ve made significant investments in fodder crops or feedlot rations, all
- [Four key advantages of Optiweigh from a remote WA beef operation](https://www.optiweigh.com.au/four-key-advantages-of-optiweigh-from-a-remote-wa-beef-operation/) - Anna Plains Station, a large 18,000-head Brahman operation near Broome, WA, is using Optiweigh to improve their remote cattle management strategy and the DPIRD produced a fantastic case study showcasing the value of remote livestock monitoring through their Remote Beef Development Program. The team have identified some key advantages of the Optiweigh units in remote

## Pages

- [Home](https://www.optiweigh.com.au/) - precision Livestock management. Optiweigh is farmer developed technology that is making precision livestock management a reality. Australian made and owned, it is the reliable and practical solution for measuring animal weights in real-time direct from the paddock. More Optiweigh is highly accurate, portable and fully self contained, allowing decisions to be made without the need for
- [Home NZ](https://www.optiweigh.com.au/home-nz/) - precision Livestock management. Optiweigh is farmer developed technology that is making precision livestock management a reality. It is the reliable and practical solution for measuring animal weights in real-time, direct from the paddock. EMPTY EMPTY More Optiweigh is highly accurate, portable and fully self contained, allowing decisions to be made without the need for yard weighing.In
- [News](https://www.optiweigh.com.au/news/) - Home » News OptiweighNews August 10, 2026 CWFS Field Day: Condo Ag Station, Sept 8 from 8am Read More August 10, 2026 It’s August, it’s wet – that must mean AgQuip is just around the corner Read More August 10, 2026 FBA SmartAg Forum: Blackwater 25/8 and Theodore 26/8 with FBA, CQU, Halter, Drones +
- [Purchasing](https://www.optiweigh.com.au/purchasing/) - Optiweigh QuoteRequest. If you are interested in purchasing an Optiweigh product, and would like a quote or have additional questions, please fill out the below form and your local Sales and Support Team will be in touch as soon as possible. We look forward to making contact with you. LinkedInThis field is for validation purposes
- [Insights](https://www.optiweigh.com.au/blog/) - Home » News OptiweighInsights Insights is our look at precision livestock management, productivity, data-driven management decisions, and the lessons we’re learning from Optiweigh Users, across the globe. August 10, 2026 UPGRADE: Coming soon … Mob Management in the Optiweigh App & Portal Read More July 6, 2026 User Insights: Worms (and a $50k production hit)
- [Careers](https://www.optiweigh.com.au/jobs/) - EMPLOYMENT AT OPTIWEIGH We’re a progressive company with a clear mission: to drive precision agriculture and ag-tech innovation forward, globally. Our story began in 2018 on an Australian cattle farm, born from the need for greater on-farm efficiency. That same founding philosophy continues to drive our day-to-day business today. We believe in empowering producers with real-time, in-paddock
- [Our Team](https://www.optiweigh.com.au/our-story/our-team/) - Home » News THE OPTIWEIGHTeam. We are a proud regional Australian team made up of developers, fabricators, marketers, product designers, data analysts and customer service specialists. We offer a friendly, down-to-earth service where nothing is a problem – and if there is one, we’ll fix it. CO-FOUNDERS BILL AND JACQUI MITCHELL . SALES + SUPPORT
- [Our Story](https://www.optiweigh.com.au/our-story/) - Home » News The Origins of Optiweigh. Optiweigh is the brainchild of Bill and Jacqui Mitchell. Alongside their children Sophie & Henry, they run a grass fed backgrounding and fattening operation based in Northern NSW. Optiweighwas born. Northern NSW beef farmers Bill and Jacqui Mitchell started adding up the benefits that could come from in-paddock
- [AGSCENT](https://www.optiweigh.com.au/agscent/) - AGSCENT XOPTIWEIGH. STOP GUESSINGFEED EFFICIENCY Pair Optiweigh’s automated paddock weighing with Agscent’s breath-testing technology to find your most efficient converters. Spot the cattle that turn grass into the most beef (and cull the feed wasters). PURCHASE AN AGSCENT UNIT GENETIC SELECTION Identify genetics that achieve higher daily weight gains on less feed, and keep the efficient converters
- [Fieldays](https://www.optiweigh.com.au/fieldays/) - FIELDAYSSPECIAL Great to meet you at Fieldays. For a limited time, unlock an exclusive $975 discount on your Optiweigh unit. Enter your information to access this special offer when you purchase a Unit (within 30 days of the event). LOCK IN YOUR FIELDAYS SPECIAL LinkedInThis field is for validation purposes and should be left unchanged.First and Last
- [NZ Field Days](https://www.optiweigh.com.au/nz-field-days/) - GREAT TO MEET YOU STAY IN TOUCH, AND GET MORE INFO URLThis field is for validation purposes and should be left unchanged.First and Last name(Required)Last Name(Required)Trading Name(Required)Email(Required) Phone(Required)Location(Required)I'm interested in: Beef Cattle Dairy Cattle Sheep Submit
- [Download the Drought Guide](https://www.optiweigh.com.au/drought-guide/) - Free downloadOPTIWEIGH'S GUIDE TO MINIMISING IMPACT OF DRY CONDITIONS Download Optiweigh's Drought Feeding Guide Enter your details to receive the guide (and occasional emails from Optiweigh about livestock management, data-driven decision making, news and special offers - opt out at any time). FacebookThis field is for validation purposes and should be left unchanged.First and Last
- [Fodder Guide Download](https://www.optiweigh.com.au/fodder-guide-download/) - OPTIWEIGH'S FODDER GUIDE Click on the button below or right-click and select your download destination. Click Here
- [Optiweigh Sheep](https://www.optiweigh.com.au/overview/optiweigh-sheep/) - Home » News In-paddock weighingThat works. Optiweigh Sheep is the most significant step forward in livestock weighing in over 30 years. With built-in functionality and complete mobility, Optiweigh has solved the problem of in-paddock weighing and delivers tangible benefits to any size sheep operation. 1. Take the UNIT to your sheep The Optiweigh is highly portable
- [Testimonials](https://www.optiweigh.com.au/our-story/testimonials/) - Home » News FARMER CLIENTTestimonials. Charlie Arnott Hanaminno, Boorowa NSW Barry O’Sullivan Glenalphine Station, Bogie QLD Chris Maslan Speldon Partnership, Gloucester NSW Simon Hoy Woodville East and Loch Abba, Armidale NSW Nigel Kerin Kerin Ag, Yeoval NSW Ian McCamley MCC Pastoral, Rolleston QLD Max Batterham Collangi Pastoral, Willow Tree NSW Robert Mackenzie Macka's Australian Black
- [Download the Fodder Guide](https://www.optiweigh.com.au/fodder-guide/) - Free downloadOPTIWEIGH'S GUIDE TO GETTING MORE FROM YOUR FODDER CROPS FODDER GUIDE DOWNLOAD Enter your details to receive the guide (and occasional emails from Optiweigh about livestock management, data-driven decision making, news and special offers - opt out at any time). PhoneThis field is for validation purposes and should be left unchanged.First and Last name(Required)Last
- [Optiweigh UK](https://www.optiweigh.com.au/united-kingdom/) - Home » News OPTIWEIGHUNITED KINGDOM. UK OWNERExperiences. We identified an issue immediately in our younger cattle and without Optiweigh we wouldn’t have picked up on the weight loss early enough. Peter Storrow, Pembrokeshire “We no longer bring cattle into the sorting yards for weighing – the Unit is accurate to within 2kg and the after
- [Newsletter](https://www.optiweigh.com.au/newsletter-2/) - Subscribe to Optiweigh's Fortnightly Insights Newsletter InstagramThis field is for validation purposes and should be left unchanged.Name First Last Email Organisation / Trading Name(Required) Subscribe
- [Data Driven Decisions](https://www.optiweigh.com.au/overview/empowering-you-your-decisions/) - Home » News DATA DRIVEN DECISIONS. Knowing what your animals weigh at any given time is important when it comes to marketing and selling stock to targeted weights or specification. Optiweigh allows you to monitor your livestock’s performance on a daily basis, providing you with the ability to make quick and accurate decisions that can
- [Contact NZ](https://www.optiweigh.com.au/contact-nz/) - Contact theOptiweigh Team. Call us:03 288 1896Email ussupport@optiweigh.co.nzVisit us15 Southern Cross Road, Rangiora 7400 Facebook Instagram Linkedin Youtube LinkedInThis field is for validation purposes and should be left unchanged.First and Last name(Required)Last Name(Required)Trading Name(Required)Email(Required) Phone(Required)Address(Required)Message(Required) Submit
- [How it works](https://www.optiweigh.com.au/overview/) - Home » News advanced livestockweighing. Animal weights – the key measure when it comes to managing livestock. Optiweigh delivers that data in real time – remotely, easily and automatically. It is an absolute game-changer because that data is now aiding decision making that is increasing productivity, sustainability and profitability. Optiweigh is precision livestock management made
- [Home UK](https://www.optiweigh.com.au/home-uk/) - precision Livestock management. Optiweigh is farmer developed technology that is making precision livestock management a reality. It is the reliable and practical solution for measuring animal weights in real-time direct from the field. EMPTY EMPTY More Optiweigh is highly accurate, portable and fully self contained, allowing decisions to be made without the need for yard weighing.In
- [Newsletter](https://www.optiweigh.com.au/newsletter/) - Home » News SUBSCRIBETO INSIGHTS Join the Optiweigh community today by subscribing to our exclusive fortnightly email newsletter. You’ll receive cutting-edge insights on livestock management, practical tips for optimising weight gain, success stories from fellow Aussie producers, and the latest advancements in AgTech – all delivered directly to your inbox. Don’t miss out on valuable knowledge
- [Privacy Policy](https://www.optiweigh.com.au/privacy-policy/) - Home » News privacypolicy Privacy Policy 1.1 Overview Optiweigh is committed to protecting the privacy of individuals whose personal information it collects, uses, stores, or discloses in connection with the sale, support, and operation of Optiweigh Units, the Optiweigh Data Portal, and associated websites, mobile apps, and digital services (collectively, “Optiweigh Services”). This Privacy Policy
- [Research + Publications](https://www.optiweigh.com.au/research-publications/) - OptiweighACADEMIC research & papers. Optiweigh units, and the resulting data collected for producers, has been extensively researched. The table below is a summary of publicly available papers, conference proceedings, book chapters and misc academic works. If you’re an academic with published works on the Optiweigh system or data insights, we’d love to include your work.
- [Field Day Special](https://www.optiweigh.com.au/field-day-special/) - Home » News FIELD DAYSPECIAL Great to meet you at the field day and sorry we didn’t get the chance to chat for a bit longer. For a limited time, unlock an exclusive $850 discount on your Optiweigh unit. Simply enter your information (within 30 days of the event) to access this special offer when
- [Contact](https://www.optiweigh.com.au/contact/) - Contact theOptiweigh Team. Call us:1300 678 493Email usInfo@optiweigh.com.auVisit us251 Mann St, Armidale NSW 2350 Facebook Instagram Linkedin Youtube CompanyThis field is for validation purposes and should be left unchanged.First and Last name(Required)Last Name(Required)Trading Name(Required)Email(Required) Phone(Required)Address(Required)Message(Required) Submit
- [Optiweigh International](https://www.optiweigh.com.au/our-story/optiweigh-around-the-world/) - Home » News OptiweighInternational. INTERNATIONAL ORDERS. Contact Us Optiweigh operates globally, with our weighing units supporting data-based livestock decision making in New Zealand, Uruguay, USA, Canada, and the UK. Across these regions, Optiweigh monitors the weight of over 500,000 animals every month.Please contact us for details of ordering outside Australia. get a quoteToday. NameThis field is
- [FAQs](https://www.optiweigh.com.au/overview/faqs/) - Home » News Our ProductFAQs. What is Optiweigh? Optiweigh is an automated system for weighing livestock while they are out in the paddock or in a feedlot pen.One of the key features of Optiweigh is its portability and ease of use. Simply tow the unit into the paddock and position it near a water point

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